International Sound Corporation Unveils New Virtual Line Marker Technology and New Company Logo

BALTIMORE, May 17, 2012 - International Sound Corporation (ISC) today unveiled a new virtual line marker technology. In conjunction with Pimlico Race Course, ISC has installed virtual distance markers during Preakness week at Pimlico. ISC has also introduced a new company logo to rebrand the company.

The new virtual line marker technology is the first time this technology has been used for racing other than on a national broadcast. It will show the distance to the finish line at three different locations down the stretch of the track as well as on the finish line. Not only has ISC marked the lines, ISC has color-coded the lines on the track to match the actual poles as a further aid to the fans.

“We are very excited about this new product,” said David Snyder, president of ISC. “This is yet another example of using a new technology to enhance the live racing broadcast. Virtual logo placement is also incorporated into the system. This system gives the racetrack a strong advertising tool as well with virtual logo placement on the track down the stretch or on the finish line.”

The new company logo is a full rebranding of ISC and is the final part of the process of moving the company forward as the largest supplier of Television Production, Graphics, Photo Finish and Timing services in the U.S.

ISC is a full-service provider of Broadcast Production Services, Graphics, Simulcast Systems, Photo Finish and Timing systems for the racing industry. ISC provides services to all three Triple Crown tracks (Churchill Downs, Pimlico Race Course and Belmont Park) plus more than 75 others including Gulfstream Park, Oaklawn Park and Penn National Gaming Inc. Properties.

For additional information, please contact David Snyder at or Joe Gordon at or 410-484-2244.